Here is a very interesting infographic provided by The Optima Kart on the reasons why people abandon a shopping cart, best practices to increase check out page conversion rates, and some industry stats. To me the most interesting stats were:
- The top reason people abandon a cart is high shipping costs
- Close second reason people abandon cart is that the person wasn’t ready to purchase
- Average time between visit and final purchase is 3 hours and 34 minutes
- Best tips to increase conversions checkout page:
- Include progress display (end in sight)
- Call out data errors clearly
- Offer intelligent product suggestions
Here is the infographic, click to view original (larger size):
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| The Optima Kart |
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